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翻訳と辞書　辞書検索 [ 開発暫定版 ] スポンサード リンク Decoupling (advertising) ： ウィキペディア英語版 Decoupling (advertising) Decoupling, in advertising, occurs when services that were previously subcontracted by advertising agencies are purchased directly from suppliers. Decoupling is part of the unbundling of the services previously provided by traditional full service advertising agencies, which originally began with the creation of standalone media buying agencies such as Zenith from Saatchi & Saatchi Group in the 1980s and Mindshare from WPP Group in the 1990s. For the same reasons as media (focus, economies of scale and dedicated software) press production and digital production are now increasingly handled by standalone production agencies, which trade direct with advertisers and not through their advertising agencies. == References == 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Decoupling (advertising)」の詳細全文を読む スポンサード リンク 翻訳と辞書 : 翻訳のためのインターネットリソース Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.